The purpose of this brief/project was to design, deliver and report on a cross channel online marketing campaign centred around a chosen issue, with iterations to the social media content and website design made based on testing over the 6 week period of the campaign. As part of this project, a website was designed utilising Wordpress, alongside the curation of four main communication channels (EDM, Instagram, Twitter & Facebook) and the brand identity itself and subsequent assets. A/B testing was utilised on appropriate landing pages, and provided insight into the refinement and improvement of designs and content over the lifespan of the campaign. The Instagram page can be viewed here https://instagram.com/thezerowastemovement. The website domain was as follows https://thezerowastemovement.com. Additionally, a video below has been constructed to showcase the site's designed content, usability and layout.
